ORIGIN defined as innovative, new, original, it creates a new ideology, the creation of new life, a derivative of new fashion image. From nature perception of life to continue the concept in the design from nothing to emptying meditation state. Fashion like a silent language and poetic way to project yourself.   It is arising due to the unique creativity because of endless stream of creativity and eternal.

The Brand Positioning: 25  to 48-year-old temperament, good taste and personality of the city fashion women. She has rich cultural heritage, sensitive to new things, seeking a modern lifestyle, while attentive to their business success.

ORIGIN culture is based on the following concept: Fashion is a silent language and  poetic Way to project yourself.  Culture and dress should be perfectly match, displaying a unique cultural connotation.  Lack of cultural connotations that clothing has become a river without water, without trees, there is no natural flowing Elegantia and lively wit.  ORIGIN thinks if culture less clothing embellishment, it will reduce a beautiful color and warmth of humanity , it should be pursued as a casual with cultural packaging, so wearing ORIGIN casual fashion, people can show their unique personality, while emitting a strong cultural atmosphere, reflecting the deep cultural heritage.

ORIGIN intended to sell such a way of life, just like dancing in your dream, project your real personality and rationality in real life, to ORIGIN as balance costumes, stylish and a smart way to show your cosmopolitan image of women.